Category innovation
Role: Product development, Research and Innovation, Brand and Design Strategy, Design, Illustration
Challenge: Develop a new plant-based food brand that uses science to develop food alternatives for every day foods people love that decrease the environmental foot print on our planet. The goal was to make it look and feel “techy” but still retain taste appeal and be interesting to get consumers to pay attention.
fiction
Role: Concept development, Brand development, Design strategy, Creative direction, Design, Illustration, Rapid prototyping
design sprints
Design sprints are a multi-disciplinarian activity involving a group of highly specialized cross-functional team members to discover, design, develop and deploy new product innovations within a week of time.
Role: Concept development, Design strategy, Design, Illustration, Rapid prototyping
Concept sketches
Role: Concept development, Sketches, Design thinking
